Photo by Community Wine and Spirits
Community Wine and Spirits represents a recent addition to the world of wine and spirits retail, a place conceived with a profound desire to transport its visitors on a captivating voyage through the diverse wine regions it showcases. The very essence of our endeavor was to craft an immersive encounter, called the Looking Glass, that invited visitors to embark on a virtual expedition into the very heart of these wine-producing regions.
Company: Potion Design
Producer: Kristine Lin
Creative Director: Oscar Ma
Content Strategist/Manager: Alley Boatenreiter
Lead Designer: Ziwei Ji
Tech Director: Shachar Weis (Packet 39)
Lead Developer: Josh Knowles
I took over this project from a previous producer and immediately dove into the project history to move the project along efficiently. I reconstructed the project schedule, set clear milestones, and aligned the process with the client's vision while staying within the established scope and negotiated additional changes. I also went above and beyond to help the client with pre-production as they traveled to each region to take footage for the interactive. Throughout the design and development phases, I conducted weekly meetings with both the team and the client, adapted the schedule to address various challenges, and maintained the team's momentum, while collaborating with remote developers. The installation period, which marked the first time the actual setup was seen in the space, was crucial for our success. I collaborated closely with the AV/Hardware team, Tanata and created a detailed and organized process that ensured a smooth delivery.
Upon entering the back space of the store, visitors find themselves at the helm of an interactive experience where they use intuitive head movements to navigate through a rich array of content. This content not only demystifies the complex world of wine but also imparts valuable insights through bespoke graphic visualizations and concise information. It is an immersive journey that beckons visitors to progress through three distinct landscapes: the wine regions, vineyards, and cellars where these wines are meticulously crafted. Each step deepens the connection between the connoisseur and the wine, unraveling the profound story behind every bottle.
For Community Wine and Spirits, we have woven an immersive narrative, a visual expedition that invites their guests to explore the very origins and artistry behind the wines they proudly offer. It's more than a store; it's an experience that celebrates the beauty and complexity of the world of wine, a journey that begins the moment you step in front of the experience.
